If you're researching video production cost UK, you’ll quickly discover one thing: pricing varies massively.
A short brand video might cost £1,500.
A corporate campaign could exceed £25,000.
So what’s normal? What’s inflated? And what should you actually be paying for?
This guide breaks down corporate video pricing in the UK, including London rates, crew structures, licensing, and what a professional quote should include.
Typical UK Video Production Price Ranges (Low / Mid / High)
While every project is different, here are realistic 2026 ranges for the UK market:
Entry-Level Production (£1,500 – £3,500)
- Small crew (often 1–2 people)
- 1 shoot day
- Basic editing
- Limited revision rounds
- Minimal lighting and sound setup
- Often no licensing detail
Suitable for:
- Internal content
- Basic social clips
- Small business promo videos
Mid-Range Corporate Production (£5,000 – £15,000)
- Structured pre-production
- Dedicated director / producer
- Professional crew (2–5 people)
- Full lighting and audio setup
- Colour grading and sound design
- Defined revision process
- Clear licensing terms
Suitable for:
- Corporate video production UK
- Brand films
- Recruitment campaigns
- Product launches
High-End Campaign Production (£20,000+)
- Full creative development
- Larger crew and specialist roles
- Multi-day shoots
- Talent casting
- Location permits
- Advanced motion graphics
- Multi-platform asset delivery
- Broader licensing rights
Suitable for:
- National campaigns
- Broadcast-ready work
- Large-scale brand storytelling
What Affects Video Production Cost in the UK?
If you receive quotes that vary widely, here’s why.
1. Pre-Production Depth
Strategy, scripting, creative planning, and scheduling take time.
Well-planned shoots cost more upfront — and save money later.
2. Crew Size & Roles
A solo videographer day rate in London might range from £400–£900.
But a professional corporate shoot may require:
- Director
- Producer
- Director of Photography
- Camera operator
- Sound recordist
- Gaffer
- Production assistant
More roles = smoother execution.
3. Equipment & Lighting
High-quality lighting and audio dramatically improve production quality.
Cameras matter — but lighting, lenses, and sound matter more.
4. Location & Permits
Filming in London may require:
- Location hire fees
- Council permits
- Insurance documentation
- Security or site management
These costs vary depending on complexity.
5. Post-Production
Editing often accounts for a large portion of video agency pricing UK.
This includes:
- Rough cut assembly
- Revision rounds
- Colour grading
- Sound design
- Subtitles
- Motion graphics
- Multi-format exports
Post-production is where most of the polish happens.
6. Licensing & Usage Rights
This is frequently overlooked.
Ask:
- Who owns the footage?
- Is usage time-limited?
- Can we use it for paid ads?
- Is international usage included?
Licensing scope directly affects cost.
London vs the Rest of the UK
London production typically carries higher:
- Crew rates
- Location fees
- Operational costs
However, London also offers:
- Larger experienced talent pool
- Faster access to specialist crew
- Greater location diversity
For many brands, working with a video production company London-based offers logistical advantages — particularly for corporate clients operating in the capital.
Why Cheap Video Is Often Expensive
Low-cost production often excludes:
- Proper pre-production
- Structured revision process
- Licensing clarity
- Multi-platform formatting
- Strategic input
The result?
Re-edits. Reshoots. Asset limitations. Confusion around rights.
In the long run, unclear pricing usually costs more.
What Should Be Included in a Proper Quote?
When comparing video production cost in the UK, your quote should clearly outline:
- Pre-production scope
- Shoot days
- Crew roles
- Equipment package
- Post-production hours
- Number of revision rounds
- Licensing terms
- Delivery formats
- Timeline
- Payment structure
If these are missing, ask for clarification.
Professional video production pricing should feel structured, not improvised.
Typical Videographer Day Rate in London
For reference:
- Freelance videographer: £400–£900 per day
- Director of Photography: £600–£1,200 per day
- Editor (London-based): £300–£600 per day
These are general 2026 market ranges and vary based on experience and project complexity.
Remember: a single day rate does not equal full production cost.
Corporate video production UK involves planning, coordination, and post-production.
How to Budget Realistically
If you're commissioning:
- Internal communications video → Budget from £3,000–£6,000
- Corporate brand film → Budget from £8,000–£18,000
- Multi-platform content campaign → Budget £15,000+
The key is aligning scope with objective.
The right video should generate return — not just views.
FAQs
What is the average video production cost in the UK?
Most professional projects fall between £5,000 and £15,000 depending on complexity.
Why do quotes vary so much?
Differences usually relate to crew size, production value, licensing, and post-production depth.
Is London video production more expensive?
Generally yes, due to higher operational costs and location fees.
Should licensing be included in the price?
It should always be defined clearly in the quote.
Final Thoughts
Understanding video production cost UK isn’t about finding the lowest number.
It’s about understanding:
- Scope
- Process
- Quality
- Licensing
- Longevity
A structured production partner won’t just send a number.
They’ll explain what that number delivers.
And that clarity is often the difference between content that looks good — and content that lands properly.